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Eat Your Colors was a campaign developed to educate the general public about the many options they had for food through the usage of color. The purpose of this campaign was brought on out of need to reverse the trend of poor eating habits. One of the studies found during research stated that “food that attracts humans the most is very colorful.” If given the option of eating a plain salad, not many would be instinctively excited to eat it. However, if the salad had a number of colorful components: purple cabbage, carrots, tomatoes, etc: then it would be far more likely to have people interested.

As I was aware of the basic food groups containing colorful members, I was not aware of the great extent of those members. The process of developing the final posters took on the concept of a series of colors in both fruits and vegetables. And once the project had been started, there was really a 100+ possibilites in displaying the information. Do you just stick with color? How about recipes? Why not where they can get the produce and when? etc.

One of the most gratifying steps in this process was the fact that by keeping things simple and modular, I was in a sense, re-teaching the public two fairly simple concepts, what to eat, and colors. By developing a color palette from the colors of various produce, I was able to tie together the 6 final posters and the website which displayed facts, recipes and basic information about foods pertaining to the colors selected.

At the end of this process, I have made it a goal to try as many of these fruits and vegetables as possible. It’s nice to see that the time you put into a project can benefit you years after the fact.
To date, I have tried 32 different fruits. I highly recommend Cherimoya (amongst many others) and will share the fact that passion fruit is really not as exciting as it sounds.

The process for the development of the EcoStore USA rebrand took place over the greater portion of 15 weeks and included many sleepless nights. The project itself can be surmised in a single word,”intense.”

Probably one of the few projects that ever had me stalking people in shopping markets to better analyze their shopping habits. It’s funny how even the simple act of watching people shop can produce a world of unimaginable data. If nothing else, it told me that product placement and packaging was all that mattered. Even when it came to the price, the better looking package tended to win over the absolute cheapest. With this in mind, I and a team of three others got to work developing the final rebranding solution for EcoStore USA.

The final design was based on the concept that like medication, you should take and use what is good for you. This developed into a system that mimicked label zoning and changed the tone of the overal typographic message. By using a handwritten font Berimbau, it helped to make close the personable gap most products do with their audience.

In the end this produced a systems guide/process book for the company and was chosen third in a line of  6 possible redesigns.

One of my first opportunities to develop an identity system, where typography design was one of the highlights of the project.

After initial research, intense sketching processes took place, producing 400+ sketches of potential identity looks for Dog A Dozen. From there a color palette was set and then a work through of the chosen identity design ( a typographic identity that had to be developed especially for this project) and was then set with different color sets till a finalized palette was decided.

This Leash type took many hours to perfect in illustrator prior to its usage on printed materials, yet despite it’s complexity, it still retained a surprising level of readability at any size.

This process of developing DAD’s identity took place over the course of six weeks

Done in a second and 34 years was, more or less, a research thesis, where the premis of the thesis was to discover the important role a designer has with a client by researching the work of a prominent designer who worked with a prominent client. For this task I chose to research Designer Paula Scher and her client The Public Theater of New York.

The process of this research began like any other research project, by hitting the books. This process allowed me to take a broad range of information and condense it into 50 pages of content of a single book. One of the highlights of producing this piece took place when I was able to contact Mrs. Scher herself! She was able to give me a great deal of insight and managed to point me in the direction of key materials that would help me in the process of my research. Not what I expected, and won’t be forgetting at any point in the future!

The process book took on the form of a soft cover bound book. The cover art was meant to imitate Scher’s “map” style of painting. And while the process book was merely a means of containing the research and process of developing a book, the process of producing the cover was one of the best parts of putting it all together.

Allied Media Projects (AMP) identity process book shots

The contents of the AMP book range from initial research, basic sketching, typographical studies and system design to final identity production.

The book itself contains 168 total pages and was hand bound with hardcover.

Local Undiscovered was a project that was devised soley on the process of random discovery and influence. This is more or less a visual guide to the process that led to the production of multiple lithographically printed maps and a website.

The process of development included the choice of 4 random places I was comfortable visiting on a daily basis ( if need be). From there, finding similarities between the locations and ultimately, developing a method that would encourage people to visit them or enjoy the same aspects I did. This led to the production of maps, and while the places were new, that didn’t mean that the process of finding them needed to be. This led to me finding old maps of all sorts and in all places. By repurposing maps and using a dated process of printing on top of them, the maps would become, not only art pieces, but potential treasure maps.

In order to make up for the large location finding gap, I developed a site (accessible via QR code on the map) that would bring map finders and questions to a place of answers and further discovery. To help with finding specific locations, each of the places located on the map had a corresponding “X” marked on the outside of the physical locations.

The hardest part of the entire project was probably the distributing of the maps. Chance would have its way with them and would hopefully lead the openminded, adventurous people they were intended for, to them.

End result was a printed, and hand bound  hard cover process book with 140 pages of self generated content.

Final Process Book


Over the course of the past 7 weeks I’ve had the amazing ability to design, build, and create as I pleased.
Well… to an extent, because this was a controlled freedom of creation, freedom with direction. The occasion for this you might ask?
Senior THESIS of course!


Using the basic principles of graphic design, such as a the use of a grid, white space, and typography, when applied to various mediums, can achieve and maintain a cohesive and successful design all while translating the same level of readability and proof of concept.

Although this quest for design had a concept, it now needed structure.
This was when I went ruminated on all of the possible structures, mediums, and design approaches I had ever attempted while in the course of completing my credit requirements for graduation. Of all of the potential, non-graphic design related classes, I had truly come to enjoy a handful to the point of pursuing the craft outside of CCS.

These were:
Bookarts and Papercraft: Let me tell you, I went all out to make a book or paper model
Fiber Techniques and Embellishment: Initially a copout turned hobby
Model Making: I never considered carving the highlight of my skill set, but I truly enjoy working with both wood and design foam
Lithography: But I already used this technique for my previous project… which more or less killed the pursuit of this medium for this project
Silkscreen: Already had previous experience, but still enjoy the heck out of the process

Because litho was out of the question, and I only had 6 weeks to produce now, that meant I had to narrow the list down.
Based on the fact that silkscreen was the only printed medium and didn’t have any dimension to it, it was a pretty easy choice 🙂


Wood working

Well…I started out with stating I would design with the principles of graphic design in mind, but what were those again?


FIRST AND FOREMOST: The relationship between text and image



Type/ Medium

Now that I had the basis of my thesis in store, I needed to set some goals/ restrictions for myself. Especially since I have the tendency, more often than not, of biting off more than I can chew.


Reduction of color options: I often want ALL the colors… it’s a problem
Utilizes a tactile medium: (aka) hiatus from the digital/ laptop in general
Repurposing the medium and give it new importance: Which means whatever I made had to have a point

I then proceeded to “waste” the next week and a half trying to come up with the best message for this solid sense of execution.
It was more frustrating than I care to say. I had bought the wood, the paper, the material, just about everything and yet, I had nothing to apply it too.
I avidly spent my time collecting imagery and pinteresting inspiration. In the process… I discovered that the best way to translate meaning across three different mediums would potentially be in poster format. I could even argue to say that it would make the presentation for all three easy as well.

Quill, sewn and wood

When researching what had been done in the mediums prior to now, I discovered my best output would be in poster format… a great standard of size and method of displaying all three mediums

Pinteresting no?

I thought about the mediums I was attempting to use, how did they speak? How would they translate? Whatever the message was, I couldn’t help but relate it to the fact that, it wasn’t what I said, it would be how I said it. Phrases were too long… I looked at quotes… tons of quotes…

“Design is the search for a magical balance between business and art; art and craft; intuition and reason; concept and detail; playfulness and formality; client and designer; designer and printer; and printer and public.”

— Valerie Pettis


“Practice safe design: Use a concept.”

— Petrula Vrontikis

Easier said than done Petrula… easier said than done.

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A few sketches and notes for ya
But in the end…yeah… phrases would take too long to generate in my respective mediums and wouldn’t change with meaning between all three mediums either :\ Frustrating.

It was brought to my attention that I should study the mediums in order to get a better feel of exactly who of what I was designing for. The wood was a more masculine material while the fabric more feminine. Quilling had it’s place ,as long as it also had a context. When pursuing this possible beacon of hope, I was led to phrases that would be reminiscent of each of the mediums as well as bite it’s finger at the sexes associated with it.


Wood=manly=rough=detail=natural growth
Fabric=feminine=soft= detail= time spent

This led to the following example of language.

Wood: If a tree falls…/

But the possibility of using less text led me to try:

Wood: Hear no evil (playing off the tree in the forest)
Quilling: See no evil (so much detail wouldn’t allow you to look for mistakes)
Fabric: Speak no evil (those silly, gossipy females)

It seemed like it would work.. it had to right? But what was it translating?
Short of a separate message, I felt it would get further and further from my concept and thesis as a whole.

I made a schedule to potentially motivate my brain to think of something faster… I figured the added pressure would help

March 22-25 Get materials, Finalize ideas and begin on Poster One
March 26-31 Begin from (at least ) 1/2 way point, Poster One and complete it
April 1-8 Start to finish second poster… Get materials
April 9-15 Start on third piece… Get materials too!
April 16-22 Finish up any pieces (mainly staining and gluing)

However…by the time I was supposed to be half way through the first poster…. still nothing. I was advised to just jump in. I figured I knew the mediums of wood and fabric well enough that creating anything would be quick… Quilling on the other hand I had NEVER attempted… and figured it would take me the longest to complete (going off of a classmates experiences).
What can I say… I DOVE IN!

 Because I had to cut the strips of paper by hand it took forever… I quickly proceeded with buying a paper slicer asap… ( I was able to cut 1500 strips in less than an hour)

The experience of quilling so much wasn’t that bad! And not as time-consuming as my classmate had warned about. The glue took the longest of the process to dry but after I found the most magical glue system of application (pva glue pen) my life was set! Not only could you glue and it would dry quickly, but if you made a mistake, you could re-edit your work and reposition the paper. This was immensely helpful when I would work on it outside of home. Start quilling on a piece of paper, go home, peel off and then finalize the position.
There was just NO way I could do a phrase now for sure. One letter was very tedious and time-consuming… A word? Now THAT I could work with!

In a quick ‘come to Jesus’ style meeting with my class over what word to choose, I was left with one of a couple of options:

DAMN! (in response to the issues of concepting the thesis)

Any other word that could translate three times, three ways (there, their, they’re)

Once I had spent an hour or so looking up synonyms for potential words, Create kept coming up. Didn’t matter the word I was looking up, Create was a synonym.
It was fate and chance telling me this was the word to use, I wasn’t going to argue with only three weeks to produce three “posters”

Once again… I DOVE IN!

Starting off, I went after that special typeface that would represent the piece. It was a tough call… go with a complete serif? Sans Serif? Transitional? Slab?
Well… I wanted to make the process easy, but not easy enough to get away with using a sans serif and slab would require a lot of space to account for.

Janson may have won over the other three, but it was due to it structured nature… strait/curved angles and just enough attitude to translate ‘create’

Initially I purchased MANY colors to create this poster with, but knowing my weakness for color I only limited myself to the already open pack of cardstock from the test quills before. It was a numbing experience when I was limited, but I feel the poster was much more successful as a result.

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All in the first day’s work. To be honest… The design wasn’t planned at all! >___<
I know that’s terrible. But chance really played a role in this piece, which I feel helped make it relatively successful. One drawback that I had a part in was my innate ability to fill in space… as you can see as the poster begins to fill in, the right side really starts to get compacted with quilling.

Up until the completion of the piece (52 total hours spent) check out the gallery of images here …. too many process images= external gallery time!

Holy crap! Can cardstock give you a LOT of paper cuts!!!! 

Final Quilled piece

Next, it was time for wood!
Working with both poplar and Baltic birch ( the nicer stuff not quite plywood ^^; )

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Sadly enough… the wood poster took the longest to complete and was disappointingly cut short about an inch in all directions… thus needing a frame to be added

It’s a good thing I planned for that ;D
But after layers of sawdust and sanded shavings, things turned out all right! I limited the stains to three, the natural wood and a light gloss… keeping with the same number of color options as the quilled piece. I was slightly bummed about the alignment of the diagonal bars,however

I’ve lived and learned and I love what I did.

 This poster took me about 70 hours due to the sanding, staining and assembling.


Sure it took me no time to cut and assemble… sand and stain? Should of thought of that!

 Lastly, and most quick of all… Fabric!

Because both quilling and woodworking were at two opposite ends of the spectrum as far as work, design and material flexibility went, I took the opportunity of the third poster to bridge the gap between the two.
The quilled poster played upon the idea of dimensionality and shadow in order to get its display factor. The wood poster played off of the material, grain, stain and thickness. The fabric one would have to have a level of dimensionality, similar to the previous two, and still carry across the principles of design standardized by the first two. The quilled had intense swash and swirl, the wood was, in a sense, an extreme simplification of that… abstractly so too. The fabric would have to somehow have to bridge the gap between the two.

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Unlike the quilled poster… I did plan out this poster… just a little bit anyways. Once I started sewing… I really took off! I kept adding more and more and more. Almost unconsciously so, which was surprising and scary. :\
In order to get the dimensionality I needed in the ‘create’ I randomly decided upon stuffing the letters. Let me tell you, it may have seemed like a good idea at the time, however, that took forever and made sewing small details and stuffing an impossible challenge.
A prime example of this can be seen in this set. The ‘R’ had to be redone!!!

I couldn’t sit idly by with some janky ‘r’ on my hands!

Needless to say, it was remedied and looked so much better for it in the end.


Sewing for 28 straight hours, after not sewing in months, will bruise the heck out of your fingers!!!

When all was said and done… my right index finger looked more like I had been painting than sewing. And it was incredibly sore!

Took me only 40 hours to complete, but here’s the final piece!

I have to say the whole process was truly rewarding and I feel successful. In regards to the move away from the digital,

I’ve learned that digital is safe. Very safe.

No fingers will be constantly stabbed with needles, mercilessly cut up with paper or threatened with power tools. Eyes won’t be strained because of constant staring at neon colors, being in close proximity with the material or be endangered because of the byproducts. And there is truly very little to inhale from a laptop that could affect you mentally.

When it comes to the sense of what college has taught me, it really was all about creating. Regardless of materials, restrictions, limits, concept, executions, JUST CREATE!

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Just create create create!


WHEW! I can’t even begin to say how happy I am this is all over. No… Quite seriously. Glad. It’s. Over. The whole experience was not without its benefit and not without it’s regrets but I would probably do it all over again knowing what I know now.

The start of the semester held a lot of back-end research and irritating social media challenges (aka not really wanting to be drafted into that “crap”). The Foursquare, Twitter and blogging were not my cup of tea. As they were much to my dislike I had accomplished the vast majority of the first assignments with little interest. What can I say, when all you have to do is write, it’s almost too easy.

Before I knew it I started moving into the main phase of the semester long project. I didn’t know what to really expect, let alone expect it to go well, considering it was intended to be a (more or less) group project. First thing was first!

PICK A DAMN PERSONA aka via random folded post-it!

Luckily the group got some complimentary characteristics that made creating the eventual persona almost too easy. One, he, was inevitably a he (you’d hate to see that happen). Two, he was a sports “enthusiast” (yeah most guys tend to be in one way or another…). Three, first time jobber (great so he’s either lazy or jail bait). And lastly, four, he was a partier (take it back, he’s just a douchebag).

From there we picked the companies that we would be “designing” for. My team just happened to pick Ford (which kicks Dominos’ ass any day ;). From there we created the persona, Steven Davidson, proceeded with research of the company and emerging technology. When it came to presenting the information, I don’t know about you, but after about a week and a half’s worth of research, it’s kind of hard to summarize a company that has been in business for more than 100 years.  Some how we had to manage…

Once we knew more about the company, technology and had a better idea of how to approach a future problem, it was time to come up with a problem. :\ Scenarios were drawn up to try and get a closer look at a more realistic problem. The persona Steven, a 17-year-old ‘player,’ was only interested in anything flashy and fast. Like the most 17 year olds, he drove a car, unlike his friends however, he was the one without the new car. “Stuck” with his older brothers ‘98 Mustang, he found it to be more of an embarrassment than an opportunity. And because the lazy kid was an average student his parents refused to help him get a new car. So Steven would spend his weekdays working at a Buffalo Wild Wings, where he hoped to eventually save enough to upgrade his current situation. (Good luck on minimum wage buddy). Although he’s a douche he’s a major advocate of looking sharp and loves to play Xbox and Playstation. He’s also wastes no time in choosing weekend parties over homework. Can’t blame him.

So from there I was able to come up with the scenario of needing to impress friends and chicks with a new car, without the “new” car. Deciding on an in-car dash system that

relied on the the use of a small chip implanted into the vehicles computer, a blue tooth signal would be cast, allowing for an accurate translation and connection between the interface ( later named the Ford Revive) that would be a touchable dashboard, and Steven’s vehicle. By allowing for control of the vehicles dashboard to be located in one place and requiring minimalist interaction, a push of a finger would be able to control the driving experience making it similar to that of any new vehicle. And by allowing for various software upgrades, Steven could continuously purchase newer ‘models’ in technology, allowing him to impress his friends with upgrades in software and still get away with having an old car body with a fresh new driving experience.He would alway stay up to date in at least one aspect of his life, and with upgrades ranging from satellite radio access to allowing his passengers to access your vehicle, the Ford Revive, how could he go wrong?

Here are some initial sketches for designing the interfaces that would potentially work on this system.

Just from the sketches alone…it was creepy how much the initial projects/ social media exploitation was finding its way into this project.

After devices and directions were narrowed down, with the help from both Domino’s and Ford teams, it was time to generate wireframes… so help me god. NEVER that many again x_X.

The dashboard, being the main piece,

Through the use of perspective depth and animation, the Ford Revive dashboard became designed based off of a sequential series of tiles, which recede and advance to reveal more options to the user, the interface gave an illusion of depth and movement allowing for a more surreal approach to interacting with a vehicle.

I could already tell that the designs were really starting to move along the line of hard core animation. Each device ended up relying on the action and reaction of a click or a touch in order to animate one set of information or another forward or backwards in time. With the dashboard, the animation consisted of what would appear to be a visual timeline of previously viewed options on the dashboard. The animation would occur while clicking on these options towards the left, or the newer one on the right. With just a touch, the tiles would fade into each other as if moving in and out of space, giving Steven a feigned sense of depth.

Connectivity was becoming essential because the Ford Revive would potentially require a series of upgrades and subscriptions accessibility and settings can be set once Steven purchased the system. From there he could set up an account on to instantly sync his mobile device with his Mustang and set basic settings from radio and temperature control to frequented GPS locations. Connectivity between devices would be set in the sense that Steven’s guests would not control the his vehicle unless subscription or override was enacted.

Guests would experience a different experience from Steven ( the driver) when syncing their devices, by being limited to certain actions and accessibilities. Although the system would be capable of connecting with multiple devices at the same time, it would be limited only to the users current subscription.

Guests are limited to potentially “loaning” their upgrades while riding in a vehicle equipped with the Ford Revive as well as syncing playlists, while the Steven is allotted total control and access to the vehicle and information.

As an added benefit to mechanics who would potentially work on the older vehicles, the Ford Revive blue tooth chip would allow for access by iPod to view error logs output from the vehicle, as well as a comprehensive cross sectioning of the vehicle. This in turn would allow for accurate repairs and cost efficient, trust worthy work.

When it came to design studies, they  were easy enough…  and I couldn’t really go wrong. But they ended up generating some of the most inspirational material I had at the time. With the understanding that Steven was really into newer technology and impressing his friends I designed with somewhat of a futuristic aesthetic in order to help motivate the cosmetic appearance of the interfaces.

Lol gotta like the Tron-esk grid.

After a design style was chosen, it was pretty much design comps from here till kingdom come.

Here are some notes … to prove I took them…

I found it difficult to motivate myself to work halfway through this phase. Aside from the one blog post there really was nothing I could consistently motivate myself to design or work on. It started to feel like the same thing over and over and over again :\… If I could change something from the semester… I’d change that.

The mobile apps for both Steven and a guest would consist of needing

Before too long I arrived at my final designs… W007!

Not going to lie I was very satisfied with what I accomplished…with the exception of the Ipad app .. (ahem)

I thought things were going to go rather smoothly from here on out. However, Finding out I had to make a timebased piece was cacophonous (one hell of a “y0u 90774 83 5h1771n9 m3” moment :< )

The Ford group, for the most part was there for each other. Although we planned on helping each other out by taking part of the final load, it basically boiled down to any other group project… yeah :\ But I’m not gonna complain about the help we gave each other, at least we were good for something! Especially when it came to the final presentation of the total works. I’m so proud of what team Ford produced. With obvious flaws pointed out at the final presentation of the project, hindsight made everything 20/20…as usual. Having a bit of time to refine a bit of the work, I can honestly say I’m a lot more satisfied with what I’ve ended with than what I started with.

You can find more process on the actual site which contains the final project. So feel free to check it out!


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I can’t even begin to tell you how much I hate foursquare right now.

The assignment was to get five foursquare badges in about four days time. Five, if you count a last ditch attempt on the day they are due. I don’t like saving things to last minute but I royally fucked myself over by trying to get them in short order so I could enjoy my weekend. Heaven forbid.

I pretty much got all the “cheap and easy” badges prior to this assignment, so it was time to put in a little more effort for the next five. (Not the dreaded “e” word!)

The first badge I attempted was the “Overshare” badge. I think this one personally killed the assignment. So much BS to send to twitter and sharing that was unnecessary, but that’s the point of the badge no? I went to places I really didn’t have to in order to get it and shouted stuff no one cares about. Correct me if I’m wrong, but environmentalists are like this too? Regardless… tah dah  v_______v

Aka "no-one-cares" badge

Thankfully, in the process of over-sharing I managed to unlock the “Crunked” badge. I never considered that the checkins would count towards more than one badge at a time. Being that this all went down on St. Patrick’s day I can’t figure getting a more fitting badge after the nights festivities. Small surprise and I’m not gonna knock it, but it still got the job done.


Work for one badge

Checkins that count towards 2 badges? RAD!

Not knowing, let alone caring, that the “School Night” badge was still available, I managed to get it when I got back from being “out.”

If the week ends on Thirsty Thursday, I'll count this as a win!


The fourth badge I acquired was the “16 candles” badge. Glad I held off on getting this one. It just happened to be 2 co-workers birthdays at my internship, 2 high school friends and a family members. haha I’ll take it in what ever form it comes in.

Why 16 candles? Why not 5? 21?

I didn’t really attempt to work towards any badge for the remainder of the weekend. I just continuously checked into places as I “vacationed.” Checking in was a cock-block and a half when your holding up ppl to Foursquare. The vast majority didn’t know what Foursquare was and trying to explain it sounded like pure insanity. That and the fact that the phone I loaded the app on, kept going off due to other’s checkins resulting in the device owner’s extreme irritation. ^^;  The party I was with now associate graphic design with tech-junkies. The constant, “Oh hang, on I gotta check in,” sounded like I needed a digital insulin shot every 20 minutes.( Shoot me up! ) Did it enhance the event I was taking part in? Well it sure as hell didn’t make it any more special.


I didn’t complete obtaining my final, fifth, badge until earlier today. I had to pick up some stuff for the week, so I went to shopping and checked in as I went. Again, to the phone owners delight (cough cough). By the time I earned the final badge there was a “FINALLY!” and  a “F’ Foursquare” and the app was deleted.

Explorer? More like forced drudgery.

This whole assignment was a buzz kill in more ways than one and pretty much ruined the only goal I had going for using Foursquare. Not to come off in any fashion representing a hipsters mentality, I don’t even find the badge as much of an achievement. Which I feel says a lot considering the fact that I just started to really like Foursquare. Aside from the daily checkin that is required, I sure as hell don’t want anything more to do with this type of media.

The ability to acquire five+ badges in five days was really not that difficult but somehow I don’t think that that was the point behind joining foursquare. :\ Had the experience been along the lines of a more natural progression, aka completed at my pace of checkin/exploration, I’m sure I would have enjoyed the assignment much more. Until then …¿PORQUÉ?


Breaking Spring

Yeah, I know that I’m supposed to blog about shit pertaining to Spring Break. But in all seriousness… where I spent my spring break wasn’t exactly party central. Why no info on spring break media etc? Because Wisconsin doesn’t give out spring breaks till a month from now for both the college and high school. Was there any media to talk about, if you read the previous blog post you’ll understand that that answer is no as well.

So as a bonus… I’ve included a picture of a relative of the Wisconsin state animal. The Honey Badger. You gotta admit.He’s a total badass 😉

He's a total badass

Hope your break was good.